Luzhniki Olympic Complex
For this year’s New Year collection, we created a design concept inspired not by sports, but by the unique architecture of Luzhniki’s newly renovated building. Moving beyond traditional sports themes, we transformed architectural elements into stylish visual motifs, giving the collection a fresh and modern identity while honoring the iconic complex.
Client
Luzhniki
DELIVERABLES
Art Direction Creative Concept Graphic Design Product Design Production Branding
Year
2020
Role
Creative Direction