Luzhniki Olympic Complex

For this year’s New Year collection, we created a design concept inspired not by sports, but by the unique architecture of Luzhniki’s newly renovated building. Moving beyond traditional sports themes, we transformed architectural elements into stylish visual motifs, giving the collection a fresh and modern identity while honoring the iconic complex.

Client

Luzhniki

DELIVERABLES

Art Direction Creative Concept Graphic Design Product Design Production Branding

Year

2020

Role

Creative Direction