Ready Food - New Mood
We created a fresh packaging concept for Perekrestok’s premium ready meal collection. The rebranding gave the line a bold, modern look, making ready-to-eat food feel more inspiring and stylish. Part of the collection was developed in collaboration with chef Andrey Novikov, adding an exclusive touch of fine dining to everyday meals.
Client
X5 Retail Group: Perekrestok
DELIVERABLES
Packaging & Visual Identity Product Design Rebranding Logo Design Brand Identity Creative Concepts Graphic Design
Year
2022
Role
Creative Direction