Ready Food - New Mood

We created a fresh packaging concept for Perekrestok’s premium ready meal collection. The rebranding gave the line a bold, modern look, making ready-to-eat food feel more inspiring and stylish. Part of the collection was developed in collaboration with chef Andrey Novikov, adding an exclusive touch of fine dining to everyday meals.

Client

X5 Retail Group: Perekrestok

DELIVERABLES

Packaging & Visual Identity Product Design Rebranding Logo Design Brand Identity Creative Concepts Graphic Design

Year

2022

Role

Creative Direction